Catch the excitement: highlights from the launch of Automation Made Friendustrial

Cobot
TOMA launch presentation

This fall, Premier Tech unveiled TOMA, a new product line featuring the power of cobots. The groundbreaking online launch event brought together hundreds of attendees from around the globe. Check out a short recap in this post.

On September 26, 2024, tech enthusiasts and automation advocates alike gathered to witness a historic moment in Premier Tech's history. Celebrating 35 years in end-of-line packaging and palletizing, they were the first to meet TOMA. This new innovation combines cobot technology with an intuitive user experience. The message was clear: TOMA cobots mark the start of a new era, making automation accessible to all.

Ready to relive the excitement with us? Let’s unpack the event highlights!

Jean Belanger at the TOMA launch

Event recap

To kick off the event, Jean Bélanger, President and CEO of Premier Tech, introduced TOMA. He unpacked its core philosophy: merging robustness, reliability and performance, with agility and autonomy. Bélanger also introduced the term friendustrial, a signature term representing a fusion of user-friendliness with the industrial robustness that Premier Tech is known for.

Simon Roy, President and Chief Operating Officer of Premier Tech Systems and Automation, then went on to emphasize Premier Tech’s dedication to making a proactive difference. Roy highlighted that TOMA robots provide a unique, cohesive experience, making everything from purchasing to programming incredibly user-friendly as part of the friendustrial experience.

Valérie Lavoie, Managing Director of Intuitive Solutions, then took the stage to present the first Premier Tech TOMA product: the TOMA palletizer. In a compelling live demonstration, she showcased how the TOMA cobot palletizer was meticulously crafted with the end-user in mind. "We wanted to make it easy for anyone to get started with palletizing," Lavoie said, stressing that with minimal training, anyone can operate TOMA products.

Premier Tech’s TOMA: Features and benefits

TOMA is packed with features that make automation more accessible than ever.

Some of the components highlighted in the launch included: 

  • Integrated Necton Technology: Delivers real-time, actionable insights and performance adjustments.
  • Premier Tech’s proprietary software, MOVN: Designed to empower users in their day-to-day operations.
  • 24/7 Client Support: An expert is available for technical support whenever you need it.
The TOMA palletizer revealed at the launch event

Watch the full recording

For those who missed the live event, a full recording is available here. It includes a comprehensive product demonstration and inspiring insights from our key speakers as well as a glance at TOMA in action in the real world.

Thank you!

Our clients are at the heart of our drive to innovate. Thank you for following along with this journey!

If you’d like to experience Premier Tech’s TOMA difference for yourself, you're invited to come to a live demonstration and chat with our experts at Pack Expo, coming up in Chicago November 3-6. Plus, to stay connected to the latest updates and news, follow us on LinkedIn.

Ready to get started?

TOMA simplifies automation with our friendustrial approach. If you’re wondering if TOMA could be the right fit for you, try our user-friendly configurator.